Category Archive for: Social Media

What’s the right relationship between technology companies and journalism?

Last week a Silicon Valley billionaire asked me a question. Not, unfortunately, “what are your bank details?”, but something rather more testing: “Name one way in which journalism companies are not the same as software companies.” I could have launched into a long list starting with “at journalism companies, generally the people who write the…

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What is eMarketing and how is it better than traditional marketing?

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think…

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Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively engage, qualify and convert their audiences. A new solution aims to bridge this gap, enabling sales and…

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